What Does Google Say About AI Content? Is It OK?

Google says that using AI to generate content for the purpose of manipulating search rankings is against their spam policies. However, they also acknowledge that automation and AI can be used to create helpful content, such as sports scores and weather forecasts. Google emphasizes the importance of producing original, high-quality, people-first content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-A-T). Whether content is produced by humans or generated by AI, it should meet these standards to have a chance of ranking well on Google Search.