Ongoing SEO Optimisation
Our Ongoing Optimisation service is a critical aspect of our SEO and digital marketing offerings, ensuring that your campaigns remain up-to-date, effective, and aligned with your business goals. As the digital landscape evolves and search engine algorithms change, it’s essential to continuously adapt and optimise your strategies to maintain and improve your online visibility. Here’s an overview of the key components of our Ongoing Optimisation process:
- Keyword Research & Analysis Updates: We’ll regularly update our keyword research and analysis to identify new high-opportunity keywords and search trends relevant to your business. By continuously refining your keyword targeting, we can ensure your SEO and content marketing efforts remain focused on the most valuable and relevant search terms.
- Algorithm Updates & Industry Best Practices: Our team stays up-to-date with the latest search engine algorithm updates and industry best practices. This allows us to quickly adjust your SEO and digital marketing strategies to comply with any changes and maintain your website’s search engine visibility and performance.
- Technical SEO Updates: We’ll conduct ongoing technical SEO audits to identify and resolve any emerging issues, such as crawlability, indexability, site speed, mobile optimisation, and security. By continuously optimising your website’s technical performance, we can ensure it remains accessible, user-friendly, and search engine-friendly.
- Content Optimisation & Refreshes: Our team will regularly review and update your website’s content to ensure it remains relevant, engaging, and optimised for targeted keywords. This may include updating statistics, adding new information, or refreshing outdated content, all of which help maintain your website’s authority and search engine performance.
- Link Building & Off-Page SEO Updates: We’ll continue to execute your off-page SEO strategy, identifying new opportunities for high-quality, authoritative backlinks and adjusting our tactics as needed to keep your backlink profile strong and diverse. This ongoing effort helps maintain and improve your website’s overall authority and search engine visibility.
- Local SEO Updates (if applicable): For businesses with a local focus, we’ll regularly update your local SEO strategy to ensure your online presence remains strong within your target geographic market. This may include updating your Google My Business listing, building new citations, or targeting new local keywords.
- User Experience (UX) & Conversion Rate Optimisation (CRO) Updates: We’ll continuously monitor and assess your website’s user experience and conversion rate performance, making data-driven adjustments as needed. By refining your UX and CRO strategies, we can help ensure your website not only attracts targeted traffic but also effectively converts visitors into customers.
- Performance Monitoring & Adjustments: Our team will continue to monitor the performance of your SEO and digital marketing campaigns, using AI-driven analytics tools to track key metrics and make data-driven adjustments as needed. This ongoing optimisation ensures your digital marketing efforts remain effective, targeted, and aligned with your business goals.
Our Ongoing Optimisation service is designed to keep your SEO and digital marketing campaigns agile, responsive, and focused on achieving long-term success. By proactively adapting your strategies to changes in the digital landscape, search engine algorithms, and audience preferences, we can ensure your online presence remains strong, your search engine visibility improves, and your business continues to grow.